BLOG#1 HYPE

Hype

"Every day an estimated 12 billion display ads, 3 million radio commercials, and more than 200,000 TV commercials are dumped into North America’s collective unconscious". Kale Lasen brings this shocking statement in the passage "Hype". Author highlights  many facts and observations about increase number of commercial  advertising. Now days, the big companies, as well as  small sellers, try to catch public attention, and sell their products whenever is possible. As a result of this, there is less and less places free of advertisement. The critical article's issue is the fact, that significant number of advertising  destructs perception of human surroundings, and our brains are more and more polluted by number of marketing messages. The advertising industry is one of the most dynamic businesses that uses sophisticated techniques, such as; manipulation, disturbance or event people called "trends lancers".

Firs at all, nobody likes to be manipulated, however manipulation became one of a favorite tools in the marketing world. For example, after busy day at work you are watching TV. One thought that you have is just to relaxed. But you should know that, even nobody is in your room, you are not by yourself. "The Big Brother" - advertising companies, take care of you. They are trying to use as much of your attention as they can, to sell you their goods. You  can see in the movie the headquarter of Chase bank, movie characters hanging out in Starbucks Coffee, or flying with Delta. Don't be naive, and presume that it is happening accidentally. The movie's production gets a lot of many by using sponsor's brand names in the movies.

Another annoying issue is the fact, that the commercials are used  to  disturb peace of the public audience. The best example are TV commercials. They take as boasting time as the movies or TV shows. The TV programs are interrupted by publicity blocks and people  spend many hours watching it. This annoying fact makes almost impossible to focus on. The  audience is exhausted  of watching the same commercials again and again. I am the best example of people, who  stopped to watch TV because of increasing number of publicity. Instead of watching TV I prefer to rent DVD, and be sure that nothing interrupts the joy of  watching the movie.

Finally, we know that companies spend huge amount of money to promote their products. They want always to be one step ahead, in order to impress potential buyers. I have just read about interesting way of  marketing. To promote their products, advertising companies  use  celebrities that have many fans and followers, called "Trend Lancers". For example,  If you are fan of Lady Gaga, and she just posted on Twitter that she spent awesome day shopping in H&M, be realistic. It doesn't  necessary means that she loves that store. Usually she is used as a very attractive tool of advertising business. In this case she promotes certain products for potential buyers, who are also her fans.

As I described advertising industry use many ways to catch their buyers, and some of them are very aggressive, or inappropriate. There is nothing wrong with advertising if the way of doing it is sustainable and transparent.